Coaching | Strategy | Implementation
Marketing Content Intensive
Prerequisite: Marketing Foundations Intensive
(or approval from Meg if you have a pre-existing comprehensive brand voice/visual style guide)
This is a prerequisite of done-for-you content creation.
Your new content marketing strategy includes three types of content.
Each serves a distinct purpose and, together, they create a holistic approach that covers the entire customer lifecycle:
Awareness
Featured Content
Expand your reach beyond your existing audience.
Enhance your credibility and authority with social proof.
Lay the foundation for collaborative partnerships and opportunities.
Engagement
Core Content
Showcase your expertise and build trust and credibility.
Keep your audience engaged and coming back for more.
Make it easier for potential customers to find you organically.
Conversion
Promotional Content
Position your offers to appeal to the prospects that need them most.
Communicate clearly with folks at various stages of the customer journey.
Increase your impact and income - without compromising your values.
It may look and feel like a lot - you may even feel a little overwhelmed at the thought of it… which is where the Marketing Content Intensive comes into play.
I’ve been implementing content marketing strategies like this for years - for myself and for a variety of clients - and I have a knack for building systems that make implementation easier.
Meaning, I’ll make this process a hell of a lot easier - and get it done quicker - than if you were to try and do it yourself.
What you can expect:
3-hour Marketing Content Intensive (Scheduled on a Tuesday from 9a-12p PT)
Your custom marketing plan includes:
Core Content Calendar for the next 12 months - what to blog, stream, or podcast about
12 monthly themes
4-5 weekly topics per month
3-5 talking points per topic
Featured Content Pitch Plan - how to get featured on other blogs, summits, or podcasts
On-brand speaker sheet delivered as an editable Canva template
3-5 Topic ideas and suggested questions
Strategy for pitching and guesting
Promotional Plan for one free offer leading to one paid offer - how to generate leads and make money
Identifying your optin
Defining your offer
Mapping out your customer journey and marketing funnel
1-hour follow-up call to deliver and answer any questions (The same Tuesday from 3p-4p PT)
It’s time to get organized and create a sustainable system for consistent content creation so that you can expand your reach, build trust and credibility, and increase your income and impact - all without compromising your values.
Have questions? Schedule a call with Meg
Mia Francis-Poulin
Vince Reed
Melody Pourmoradi
Dr. Angela Lauria
Don't want to watch the videos? Let me summarize:
About Me
One of the best online marketing brains
A super high integrity human
Beautiful communication and collaboration
Always prepared
A pleasure to work with
Incredibly hard worker
An endless flow of ideas and creativity
A great writer
Always exceeds expectations
Work is impeccable
Expertise is top-notch
Trusted, wholeheartedly
Completely committed to our success
Consistently there for us when needed
About My Work
Aligned all of our marketing channels to meet our goals and KPIs
Created a content marketing strategy that fit with our company
Dramatically increased engagement and activity on social media
Took complete control of a month-long book launch campaign - it was brilliant
Creates kick-ass graphics
Organized our content insanity
Coordinated with our team to support marketing efforts - Meg channeled everything
With a super tiny (Facebook Ads) budget and super big goals, Meg blew it out of the water.
Helped systemize various processes
If she doesn't know the answer, she's going to research and figure it out.
She'll test and tweak strategies until we get the results we're looking for
It was all an amazing experience
BLACK LIVES MATTER
LOVE KNOWS NO GENDER
EQUITY IS ESSENTIAL
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