Coaching | Strategy | Implementation
One-Day Marketing Intensives
While no two businesses are the same, and there are no one-size-fits-all marketing solutions, there are foundational marketing pieces that every business needs.
That’s why all of my clients start with the Marketing Foundations Intensive, and many follow that up with the Marketing Content Intensive.
By structuring each of these as a one-day intensive, it means that we can get the ball rolling on your marketing implication
Much Faster
than if we were to take a more traditional one-call-a-week approach
&
More Comprehensively
than if I only sent a super long intake form for you to fill out.
This process is the key to capturing your voice, tone, and style so that the content we create does not sound like we created it, but rather is an extension of you. Ensuring that your marketing strategy is consistent and cohesive across platforms - supporting your business goals and reflecting your values.
Learn more about the intensives...
Marketing Foundations Intensive
This is a prerequisite for all done-for-you services, and for the Marketing Content Intensive.
Basically, everyone starts here.
You know that your marketing needs help - but what exactly does it need?
You’ve been searching for the secret sauce:
the right social media platform
the right content
the right audience
the right strategy
the right VA or marketing person
But you’re looking in all the wrong places...
You don’t need to discover some brand-spanking-new top-secret information.
You need to take what you already know, hone that, and use that.
As the CEO, you are your best marketer - hands down.
(yes, you really are!)
And before you can pass the marketing reigns so that you can focus on other CEO things, you first have to make yourself duplicatable.
The key to a sustainable marketing plan - one that’s efficient and effective - doesn’t have to do with:
What you post on social media
The email you send to your list
Who you decide to hire
If there’s not enough pinpoint cohesion in your marketing, none of it is going to work.
So, if you’re still looking for the magic wand, I’m here to tell you, that it starts with developing a custom and comprehensive Marketing Blueprint.
Ok, it’s not really magic…
It’s essential that you get your awareness, knowledge, and expertise out of your brain and onto paper.
Not only will that provide the foundations needed to effectively outsource your marketing, it’ll also strengthen your marketing muscle so that you have an Olympic-level understanding of how to reach your customers.
Have you heard of the "forest for the trees" analogy?
When you're in the midst of the forest, it's hard to see the overall layout because all you can see are the trees around you.
Similarly, when you're deeply involved in your own business challenges, it can be difficult to gain perspective and see the bigger picture.
That's why having an external support or consultant is crucial—they can step back and look at the entire 'forest,' providing insights and guidance that you might miss because you're too close to the 'trees.'
That is why I will serve as your 'forest guide' as we partner together to create your unique Marketing Blueprint through a Marketing Foundations Intensive.
What you can expect:
You will submit your intake form by end-of-day Friday, the week before your Intensive (otherwise, your intensive will be rescheduled)
We'll meet for a 2-hour Marketing Foundations Intensive (Scheduled on a Tuesday from 9a-11a PT)
Your custom Marketing Blueprint, delivered via Google Doc. Includes:
Business Overview
Ideal Client Profile
Content Strategy
Brand Voice and Style Guide
Brand Visual Style Guide
1-hour follow-up call to deliver and answer any questions (The same Tuesday from 3p-4p PT)
It’s time to break through the marketing uncertainty and lay the foundation for effective and efficient marketing that’s aligned with your values and goals.
Have questions? Schedule a call with Meg
Marketing Content Intensive
Prerequisite: Marketing Foundations Intensive
(or approval from Meg if you have a pre-existing comprehensive brand voice/visual style guide)
This is a prerequisite of done-for-you content creation.
Your new content marketing strategy includes three types of content.
Each serves a distinct purpose and, together, they create a holistic approach that covers the entire customer lifecycle:
Awareness
Featured Content
Expand your reach beyond your existing audience.
Enhance your credibility and authority with social proof.
Lay the foundation for collaborative partnerships and opportunities.
Engagement
Core Content
Showcase your expertise and build trust and credibility.
Keep your audience engaged and coming back for more.
Make it easier for potential customers to find you organically.
Conversion
Promotional Content
Position your offers to appeal to the prospects that need them most.
Communicate clearly with folks at various stages of the customer journey.
Increase your impact and income - without compromising your values.
It may look and feel like a lot - you may even feel a little overwhelmed at the thought of it… which is where the Marketing Content Intensive comes into play.
I’ve been implementing content marketing strategies like this for years - for myself and for a variety of clients - and I have a knack for building systems that make implementation easier.
Meaning, I’ll make this process a hell of a lot easier - and get it done quicker - than if you were to try and do it yourself.
What you can expect:
3-hour Marketing Content Intensive (Scheduled on a Tuesday from 9a-12p PT)
Your custom marketing plan includes:
Core Content Calendar for the next 12 months - what to blog, stream, or podcast about
12 monthly themes
4-5 weekly topics per month
3-5 talking points per topic
Featured Content Pitch Plan - how to get featured on other blogs, summits, or podcasts
On-brand speaker sheet delivered as an editable Canva template
3-5 Topic ideas and suggested questions
Strategy for pitching and guesting
Promotional Plan for one free offer leading to one paid offer - how to generate leads and make money
Identifying your optin
Defining your offer
Mapping out your customer journey and marketing funnel
1-hour follow-up call to deliver and answer any questions (The same Tuesday from 3p-4p PT)
It’s time to get organized and create a sustainable system for consistent content creation so that you can expand your reach, build trust and credibility, and increase your income and impact - all without compromising your values.
Have questions? Schedule a call with Meg
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